“Welcome! How can I help you today?” I asked as the store doors opened. The first customer was an older gentleman who I’d glimpsed pacing outside like a taunted zoo lion for at least a half hour before we unlocked the door. “You’re finally open,” he gritted through his teeth. “I’m here to get a new phone.” So began one of many interactions I have as a writer who moonlights in sales for a certain technology company. The retail store is frequented by diverse customers. The wants, needs, and preferences vary as wide as desire. … Continue reading Lost in Tech by Stryk Thomas →